Yesterday evening at the Conrad Hotel in Bangkok was held on the preset of the new English-language newspaper XPRESS. At the pre-lunch presentation have taken about 300 persons.
As part of the National Multimedia Group, the new daily will have a youthful and colorful graphics, a bit 'as the target reader is directed .... Young, urban and high- schooling.
The intention is to package a product a bit 'trendy with news from around the world, with particular attention to new trends in youth. The editorial policy remains that liberal (formerly National), but that 'a strong emphasis on those that are social phenomena inside and outside the country.
Publishers are aware that this newspaper will have a niche audience, but the intention is to fill a void in the world of Thai.
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